Base Zero

It’s not the reason that you think. Sure, it includes a bunch of iPod functionality, but that’s not what I’m referring to. Not the least of which is, absolutely everyone is talking about this device. I haven’t seen this much buzz over a device in a long time.

Buzz is definitely nice, and warranted, but that’s not why either. Back in the day when the iPod was released, everyone thought that it was going to flop - because it had a hard drive, and almost all of the players at the time were using flash. The iPod changed the mp3 player from a device that had a tiny screen that you could display maybe 2 lines of text (if you were lucky), and that you needed a course in computers to use, to a high-resolution screen, easy to use device. Nothing else at the time was even close. It succeeded because of it’s complete rethinking of the user interface, and that is why the iPhone is the next iPod. This got pretty long, so I’m cutting it. (Sorry, people who hate clicking!)